Selected Works (6)
Site redesign for Gail AI, a fully compliant
financial services tool, streamlining user
flows and enhancing trust through intuitive,
secure and engaging experiences.
At RoAndCo Studio, I lead both the conceptualization and execution of highly innovative digital experiences for a range
of high-profile clients, from emerging
start-ups to globally recognized brands.
Designed a new Coach AI tool: an in-store experience providing product availability,
styling, sizing, and influencer picks to fully
elevate the clienteling experience.
Redesigned Benefit’s website with Pattern,
led virtual try-on experiences, and launched
an immersive digital “Bounce Room” which
elevated brand engagement.
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As Design Lead at Olivela, I spearheaded
the creation of innovative and immersive
shopping experiences that blended luxury
fashion with purpose-driven storytelling,
enhancing both brand engagement and
user experience.
Principle UX/UI lead at Tom Ford Beauty, redesigning brand pages across Asia,
creating a virtual try-on tool, plus multiple innovative digital activations.
Redesigned Benefit’s website with Pattern,
led virtual try-on experiences, and launched
an immersive digital “Bounce Room” which
elevated brand engagement.
Selected Works (6)
Site redesign for Gail AI, a fully compliant
financial services tool, streamlining user
flows and enhancing trust through intuitive,
secure and engaging experiences.
At RoAndCo Studio, I lead both the conceptualization and execution of highly innovative digital experiences for a range
of high-profile clients, from emerging
start-ups to globally recognized brands.
Designed a new Coach AI tool: an in-store experience providing product availability,
styling, sizing, and influencer picks to fully
elevate the clienteling experience.
Redesigned Benefit’s website with Pattern,
led virtual try-on experiences, and launched
an immersive digital “Bounce Room” which
elevated brand engagement.
As Design Lead at Olivela, I spearheaded
the creation of innovative and immersive
shopping experiences that blended luxury
fashion with purpose-driven storytelling,
enhancing both brand engagement and
user experience.
Principle UX/UI lead at Tom Ford Beauty, redesigning brand pages across Asia,
creating a virtual try-on tool, plus multiple innovative digital activations.
Redesigned Benefit’s website with Pattern,
led virtual try-on experiences, and launched
an immersive digital “Bounce Room” which
elevated brand engagement.