Benefit
Cosmetics

Senior Digital Art Director & UX/UI Lead

In collaboration with Benefit Cosmetics and thisispattern, I helped reimagine the brand’s digital experience through a bold site redesign. I created a Brow Virtual Try-On, an intelligent Pore Detection tool that suggests tailored products, and an immersive virtual room for the Bounce Mascara launch—merging beauty innovation, interactivity, and playful storytelling.

ROLE

PROJECT DESCRIPTION

CONTRIBUTIONS

CONTRIBUTIONS

UX/UI & Product Design & Art Direction

In collaboration with Benefit Cosmetics and thisispattern, I helped reimagine the brand’s digital experience through a bold site redesign. I created a Brow Virtual Try-On, an intelligent Pore Detection tool that suggests tailored products, and an immersive virtual room for the Bounce Mascara launch—merging beauty innovation, interactivity, and playful storytelling.

Benefit
Cosmetics

Senior Digital Art Director & UX/UI Lead

In collaboration with Benefit Cosmetics and thisispattern, I helped reimagine the brand’s digital experience through a bold site redesign. I created a Brow Virtual Try-On, an intelligent Pore Detection tool that suggests tailored products, and an immersive virtual room for the Bounce Mascara launch—merging beauty innovation, interactivity, and playful storytelling.

ROLE

PROJECT DESCRIPTION

CONTRIBUTIONS

CONTRIBUTIONS

UX/UI, Product Design & Art Direction

In collaboration with Benefit Cosmetics and thisispattern, I helped reimagine the brand’s digital experience through a bold site redesign. I created a Brow Virtual Try-On, an intelligent Pore Detection tool that suggests tailored products, and an immersive virtual room for the Bounce Mascara launch—merging beauty innovation, interactivity, and playful storytelling.